Strategic Partners

Rachel Zimmerman

Rachel Zimmerman has led brand positioning, competitive benchmarking, marketing strategy and market research projects for financial services (credit card, insurance, banking, investments), pharmaceutical, and technology clients through work at HawkPartners and First Annapolis Consulting.

Held marketing strategy, product development and brand management roles at American Express and AOL.

B.S. in Commerce from the University of Virginia, MBA in Marketing from the University of Michigan

Marty Madera

Martin Madera has over 40 years of financial management experience in commercial banking, training, and financial consulting. He provides expertise to a diverse field of business clients.

He is a graduate of The University of Maryland where he majored in business management. He is a graduate of the U. S. Army Engineer Officer Candidate School, and managed construction engineering projects while on active military service. He is a graduate of the American Institute of Banking Commercial Lending School. He has served on the board of the Northern Anne Arundel County Chamber of Commerce, and The Baltimore Washington Corridor Chamber of Commerce.

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